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DON EMMERT/AFP via Getty ImagesThe 1970s introduced a plethora of toys that have evolved from childhood playthings to cherished collectibles that defined a generation. From action figures and ...
When Burger King released tie-in toys for the movie Toy Story, the green army men were not featured with weapons, but only the variations of leader, radio operator, minesweeper, and man with binoculars. [13] An unusual use for army men was attaching poems to them and scattering them around in a "guerrilla poetry" scheme. [14]
The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes, including the failure of its 1980s Where's Herb? campaign. One of the main parts of the plan was to introduce a value menu in response to McDonald's , Taco Bell and Wendy's .
Burger King offered miniaturized plastic as well as plush versions of Groovy Girls in its global Kids Meal program, which ran from February 12, 2007 to March 18, 2007. [5] That year, Manhattan Toy also partnered with the Girl Scouts to develop a line extension of dolls called Troop Groovy Girls. [ 6 ]
In addition to the new menu items, Burger King launched a limited-edition line of King Jr. Meal toys based on The Addams Family characters on Monday, Oct. 7.
The games were available for $3.99 with any purchase of any Burger King value meal. [8] Destructoid later noted that the cost of the games were later reduced to $0.99 in February 2007. [ 9 ] In January 2007, the marketing firm Crispin Porter + Bogusky stated that more than 2.7 million games were sold in the promotion. [ 10 ]
Although Wendy's was the first to have a value menu in 1989, Burger King decided to offer its own value menu in 1998. [18] [19] This menu featured seven products: the Whopper Jr., a five-piece Chicken Tenders, a bacon cheeseburger, medium-sized French fries, medium soft drink, medium onion rings, and a small milkshake – all priced at 99¢ (USD).
National Croissant Day Deal: On January 30, Burger King is offering Royal Perks members one Croissan’wich for just 1 cent, with any purchase of $1 or more. Read the original article on Food ...