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In 2005, she visited a few trade shows and began selling the socks wholesale. [3] In 2012, Atkinson hired Michelle Walker, a former PepsiCo marketing executive, to be the CEO of Sock It To Me. [3] [5] In 2015, the company moved its headquarters from Southeast Portland to Milwaukie, Oregon, and released its first underwear line. [5]
Vice-president Trish McHale intended to create affordable socks primarily for men. [5] [6] [4] Although its primary market is men's dress socks, Gold Toe Brands has expanded into other areas of the sock market. [2] In 1983, it added a line of women's socks, and in 1986, it began producing boys' socks. In 1992, the brand started making women's ...
Happy Socks began in April 2008, when Mikael Söderlindh, an advertising executive, and Viktor Tell, an illustrator and graphic designer, came up with the idea of colorful, printed socks. Three weeks later, production began in a Turkish factory. The socks launched at a price point of $10, and were initially sold on the company’s website.
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Stance is an American sock, underwear and T-Shirt brand founded in December 2009. Stance is headquartered in San Clemente, California.As of March 2015, the company had sold over 36 million pairs of socks and raised over $115 million from investors.
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