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  2. List of web analytics software - Wikipedia

    en.wikipedia.org/wiki/List_of_web_analytics_software

    This is a list of web analytics software used to collect and display data about visiting website users. Self-hosted software Free ...

  3. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  4. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    The book, Best Digital Marketing Campaigns In The World, defines customer engagement as, "mutually beneficial relationships with a constantly growing community of online consumers". The various definitions of customer engagement are diversified by different perspectives and contexts of the engagement process.

  5. Social media measurement - Wikipedia

    en.wikipedia.org/wiki/Social_media_measurement

    Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and ...

  6. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Until its discontinuation, an example of such a product was Urchin WebAnalytics Software from Google itself. [ 28 ] [ 29 ] On January 20, 2015, the Associated Press reported that HealthCare.gov was providing access to enrollees' personal data to private companies that specialized in advertising , mentioning Google Analytics specifically. [ 67 ]

  7. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    KPI information boards. A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [2]

  8. Software metric - Wikipedia

    en.wikipedia.org/wiki/Software_metric

    In software engineering and development, a software metric is a standard of measure of a degree to which a software system or process possesses some property. [ 1 ] [ 2 ] Even if a metric is not a measurement (metrics are functions, while measurements are the numbers obtained by the application of metrics), often the two terms are used as synonyms.

  9. Category:Software metrics - Wikipedia

    en.wikipedia.org/wiki/Category:Software_metrics

    Pages in category "Software metrics" The following 48 pages are in this category, out of 48 total. This list may not reflect recent changes. * Software metric;

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