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Modern advertising was created with the innovative techniques used in tobacco advertising beginning in the 1920s. [14] [15] Advertising in the interwar period consisted primarily of full page, color magazine and newspaper advertisements. Many companies created slogans for their brand and used celebrity endorsements from famous men and women ...
Advertising that "every woman is different," by the 1950s, the shampoo was available in three expressions, color-coded for easy identity: [1] D (red label) "For Dry Hair" O (yellow label) "For Oily Hair" N (blue label) "For Normal Hair" In 1963, Breck was sold to Shulton Division of American Cyanamid, a chemical company based in New Jersey.
In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.
Along with her husband and fellow researcher, Steven Woloshin, she started a company that is creating “drug facts boxes” for different medications. The idea is to translate the gobbledygook that appears in prescription package inserts or those fine-print full-page magazine ads into language that average consumers can understand.
Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.
The Advertising Archives is a picture library and museum with an archive of one million British and American press ads, TV stills, magazine covers, catalogues, greetings cards, posters, illustrations and cultural ephemera dating from 1850 to the present day.
1941 – The last full-size catalog was published as the U.S. enters the war years. The company goes on a hiatus through 1946 due to lack of merchandise, personnel, paper, etc. 1948 – Alfred Johnson Smith dies at age 63. 1952 – Johnson Smith Co. publishes a 96-page catalog of 2,800 of its most popular items. Company sales and circulation ...
TurboPlay was a spin-off magazine from the editors of VideoGames & Computer Entertainment (VG&CE), a popular multi-platform magazine of the late 1980s / early 1990s. VG&CE, like TurboPlay, was published by L.F.P. The two magazines would occasionally run cross-promotions to encourage readers to subscribe to their sister publication.