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Mossimo was founded in 1986 by Mossimo Giannulli on Balboa Island in Newport Beach, California. Giannulli dropped out of the University of Southern California in 1987, to create his Mossimo streetwear line, with a $100,000 loan from his father. [1] At the close of his company's first fiscal year, Giannulli had $1 million in profits. [2]
Mossimo Giannulli (born Massimo Giannulli [citation needed]; June 4, 1963 [citation needed]) is an American fashion designer who founded Mossimo, a mid-range clothing company, in 1986; Giannulli sold this company to Iconix Brand Group in 2006, exactly twenty years after it was founded.
BS 3666:1982 Specification for size designation of women's wear; BS 6185:1982 Specification for size designation of men's wear; BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range.
The product should not be labelled with the average body dimension for which the garment was designed (i.e., not "height: 176 cm."). Instead, the label should show the range of body dimensions from half the step size below to half the step size above the design size (e.g., "height: 172–180 cm.").
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With the average American woman's height (20 years and older) at about 5 ft 4 in (162.1 cm) (Department of Health 2012), both standard and catalog size ranges attempt to address a variety of weights or builds as well as providing for the "shorter-than-average" height woman with "petite" and "half-sizes". However "taller-than-average" women may ...
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