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In April 2012 the range was rebranded as Everyday Value, with new packaging and a revised product range which omitted artificial colours and flavours. The original Tesco Value brand had been launched in the midst of a supermarket price war, [3] and targeted a low price point, with cans of beans costing 3p a can [2] and loaves of bread for 7p. [2]
In the 1990s, Tesco re-positioned itself from being a downmarket high-volume low-cost retailer, attempting to attract a range of social groups with its low-cost "Tesco Value" range (launched 1993 [13]) and premium "Tesco Finest" range. Tesco is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
In June 2007, Tesco.com became the first home delivery company in UK to provide customers the option of delivering shopping in green boxes without carrier bags in a bid to reduce the amount of carrier bags used as part of Tesco's green commitment. In return for customers going bag free they receive green clubcard points. [6]
From 2008 to 2014 Tesco has been extremely active in the sale of their premium range of products. Relaunched in 2013, Tesco Finest is the retailer's most premium range of private label products. From this it can be seen that Tesco has experienced success with this area of the market and according to Kantar Worldpanel , Tesco Finest range "is ...
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