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Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ending August 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
During the weekend Anheuser-Busch offered a $15 rebate on Bud-Light, effectively making it free. [100] However, this was not enough to end the boycott as sales slid 23.6% over the weekend compared to 2022, as rivals such as Coors continued to climb in market share. [101]
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On February 27, 2017, after 11 years of operation, Anheuser-Busch announced a total re-brand of Shock Top, with a new simplified logo focusing more on "Wedgehead" the brand's mascot, an orange wedge with a Mohawk and sunglasses, as well as introducing vibrantly colored packages, and a new, smaller, slate of products in an effort to brand the company with a "laid-back carefree attitude."
Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, [67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. [68]
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Singer Kid Rock infamously used a rifle to destroy cases of Bud Light as a form of protest. The issue has even had an impact on this weekend's Super Bowl with football star Travis Kelce coming ...
A. J. Allmendinger (left) holding the Pole Award trophy (at the time sponsored by Coors Light) after winning the pole for the 2015 Toyota/Save Mart 350. The Busch Light Pole Award, also called the Anheuser-Busch Pole Award if the driver is under 21 years of age (minimum age for alcohol advertising and consumption), and previously the Busch Pole Award (1979-1997, 2004–2007 in the second-tier ...