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  2. Audience - Wikipedia

    en.wikipedia.org/wiki/Audience

    An audience in Tel Aviv, Israel, waiting to see the Batsheva Dance Company Audiences at the 2013 World Championships in Athletics in Moscow, Russia. An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or ...

  3. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    By categorizing the audience's motives for viewing a certain program, they aimed to understand any potential mass-media effects by classifying viewers according to their needs. [7] The audience motivations they were able to identify helped lay the groundwork for their research in 1972 and eventually uses and gratifications theory. [ 16 ]

  4. Audience theory - Wikipedia

    en.wikipedia.org/wiki/Audience_theory

    Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [ 1 ] most audience theory is concerned with people’s relationship to various forms of media.

  5. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    Speakers use anchorage and relay to appeal to their audience. Anchorage uses images to assist the speaker in getting specific points across, while relay uses moving images, such as videos, comic strips, etc. to do the same. A particular pronoun can make the audience feel either included or excluded.

  6. Third persona - Wikipedia

    en.wikipedia.org/wiki/Third_Persona

    The third persona, according to Wander, is the audience negated or rejected by the speaker, speech, or situation. In each situation there is a speaker reaching an intended, "primary" audience, while also reaching an inadvertent, "secondary" audience. [8] Wander's summation of his theory is succinct:

  7. Active audience theory - Wikipedia

    en.wikipedia.org/wiki/Active_audience_theory

    Active Audience Theory is particularly associated with mass-media usage and is a branch of Stuart Hall's Encoding and Decoding Model. Stuart Hall. Stuart Hall said that audiences were active and not passive when looking at people who were trying to make sense of media messages. Active is when an audience is engaging, interpreting, and ...

  8. Audience (meeting) - Wikipedia

    en.wikipedia.org/wiki/Audience_(meeting)

    Audience of the French diplomat le Vicomte d'Andrezel with the Sultan Ahmed III on 10 October 1724 in the Topkapı Palace. An audience is a formal meeting that takes place between a head of state and another person at the invitation of the head of state. Often, the invitation follows a request for a meeting from the other person.

  9. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    The Yale group investigated the audience predisposition, which they defined as the audience's motives, abilities, personalities, [3] and the context of the situation. [8] Kelly and Volkart [16] confirmed the notion that individuals with greater interest in retaining group membership are less likely to adopt beliefs that contradict group ...