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Eye shadow was advertised 'Arden Eye Shadow' in newspapers as part of the Arden Venetian Preparations range of cosmetics in 1919. [8] The product was sold as 'Eye Sha Do' in 1922, but by the 1930s, eye shadow had become the common name used by Elizabeth Arden, Inc. and other cosmetic companies such as Helena Rubinstein Incorporated and Max Factor .
A 1968 magazine ad of Elizabeth Arden in Persian, in Zan-e Rooz. The company was founded as Red Door salon on Fifth Avenue in 1910. [3] Arden's company was then sold to Eli Lilly and Company in 1971 for $38 million ($285,889,893 today). Eli Lilly and Company sold Arden to Fabergé in 1987 for $657 million.
Elizabeth Arden (December 31, 1881 – October 18, 1966), also known as Elizabeth N. Graham, [2] was a Canadian-American businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States. By 1929, she owned 150 salons in Europe and the United States.
At 24, Manzoni relocated to Manhattan, New York, where from 1964 to 1979, known only as "Pablo," he was creative director for Elizabeth Arden. [2] [3] In 1965, his eye-makeup techniques were so influential that he was awarded the Coty Award in recognition for launching a worldwide style. [1] As a leader in the field of fashionable, elaborate ...
Helena Rubinstein was Bara's makeup artist; she created mascara for the actress, relying on her experiments with kohl. [42] Others who saw the opportunity for the mass-market of cosmetics during this time were Max Factor Sr. and Elizabeth Arden. Many of the present day makeup manufacturers were established during the 1920s and 1930s.
Margins matter. The more Elizabeth Arden (NAS: RDEN) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders.
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