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The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.
Vision, mission and core values are three crucial factors to manage an organisation from a process perspective. Considering the vision, mission and values as a direction of their business, an organisation can build their corporate strategy and determine the processes they will take into account. [4]
Inputs are gathered to help establish a baseline, support an understanding of the competitive environment and its opportunities and risks. Other inputs include an understanding of the values of key stakeholders, such as the board, shareholders, and senior management. These values may be captured in an organization's vision and mission statements.
The word "mission" dates from 1598, originally of Jesuits sending ("missio", Latin for "act of sending") members abroad. [4] A mission is not simply a description of an organization by an external party, but an expression, made by an organization's leaders, of their desires and intent for the organization. A mission statement aims to ...
[5] [6] A simplifying, although debatable view, contends that business purpose may exist in one of two forms: current purpose, or mission; and future purpose, or vision. [7] The term has gained wide media attention in recent times. [8] [9]
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Value-centered strategic intent: Where do you intend the organization to be in the foreseeable future and what principles will guide the journey? Value proposition: What is the value proposition (market, value experience, offerings, benefits, alternatives and differentiation, and proof) and how is it congruent with the strategic intent?