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A vape shop in Lincoln, Nebraska, United States [1] A vape shop in Knaresborough, England. A vape shop [notes 1] is a retail outlet specializing in the selling of vaping products, [27] though shops selling derived psychoactive cannabis products have increased in the United States since the passage of the 2018 Farm Bill.
An electronic cigarette (e-cigarette), commonly called a vape, [note 1] [1] is a device that simulates tobacco smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. [2] As such, using an e-cigarette is often called "vaping". [3]
Pods are also referred to as "vape juice." [30] In July 2018, Juul raised $650 million, giving it a valuation of $15 billion. [31] On December 20, 2018, Altria, one of the world's largest cigarette manufacturers, bought 35% of Juul for $12.8 billion. According to Wells Fargo, the deal valued Juul Labs at $38 billion.
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Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes. [1] In the 2010s, large tobacco businesses accelerated their marketing spending on vape products, [2] [3] similar to the strategies traditional cigarette companies used in the 1950s and 1960s.
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