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The law of effect, or Thorndike's law, is a psychology principle advanced by Edward Thorndike in 1898 on the matter of behavioral conditioning (not then formulated as such) which states that "responses that produce a satisfying effect in a particular situation become more likely to occur again in that situation, and responses that produce a ...
In his famous experiment, a cat was placed in a series of puzzle boxes in order to study the law of effect in learning. [4] He plotted to learn curves which recorded the timing for each trial. Thorndike's key observation was that learning was promoted by positive results, which was later refined and extended by B. F. Skinner's operant conditioning.
Law of effect– if an association is followed by a "satisfying state of affairs" it will be strengthened and if it is followed by an "annoying state of affairs " it will be weakened. Thorndike's law of exercise has two parts; the law of use and the law of disuse. Law of use– the more often an association is used the stronger it becomes. [15]
Operant conditioning originated with Edward Thorndike, whose law of effect theorised that behaviors arise as a result of consequences as satisfying or discomforting. In the 20th century, operant conditioning was studied by behavioral psychologists, who believed that much of mind and behaviour is explained through environmental conditioning.
Edward Thorndike developed the first three "Laws of learning": readiness, exercise, and effect. Readiness Since learning is an active process, students must have ...
B. F. Skinner expanded upon Thorndike's existing work. [9] Skinner theorized that if a behavior is followed by a reward, that behavior is more likely to be repeated, but added that if it is followed by some sort of punishment, it is less likely to be repeated. He introduced the word reinforcement into Thorndike's law of effect. [10]
The research continued based on the work of Thorndike's law of effect, which states that a particular behaviour persists if pleasant consequences are repeated. The contrary is also true, where if there are unpleasant consequences to a certain behaviour, it is unlikely for that behaviour to continue. [7]
Reinforcement theory is a limited effects media model applicable within the realm of communication.The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs.