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Unwell Hydration, described as "all-new functional beverage," and "your new best friend … with benefits" is an electrolyte-infused drink dropping on Target on the first day of 2025.
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
“Fundamentally, alcohol is the ultimate functional drink,” Three Spirit Co-Founder Dash Lilley said. “People don’t just drink for flavor. It helps people socialize, helps people unwind ...
A raft of new energy drinks are hitting the market, but it's worth scrutinizing their claims. "This is a really great example of 'health washing,'" says Abbey Sharp, a registered dietitian.
Within the functional drinks category, sports and energy drinks account for the largest volume growth. [20] These drinks have experienced exponential growth of more than 240% in the United States of America and around the world from the years 2004 to 2009. [20] There have been a variety of different types of drinks introduced to the market over ...
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes , along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.
Functional mushrooms are having a moment. We rounded up 10 adaptogenic coffees, teas, hot chocolates, and ready-to-drink beverages that should be on your radar.
The functional ingredients of energy shots are comparable to those of energy drinks, and their effects on improvement in mental and cognitive performances and subjective alertness are in line with the effects of traditional energy drinks. Vitamin based energy shots have variable benefits dependent on the additional ingredients. [citation needed]