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Consumer intelligence company NielsenIQ counted 53,000 UPC symbols in the U.S. functional beverage category last year, including all of the different flavors of energy drinks, sports drinks, sodas ...
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
Unwell Hydration, described as "all-new functional beverage," and "your new best friend … with benefits" is an electrolyte-infused drink dropping on Target on the first day of 2025.
A raft of new energy drinks are hitting the market, but it's worth scrutinizing their claims. "This is a really great example of 'health washing,'" says Abbey Sharp, a registered dietitian.
Within the functional drinks category, sports and energy drinks account for the largest volume growth. [20] These drinks have experienced exponential growth of more than 240% in the United States of America and around the world from the years 2004 to 2009. [20] There have been a variety of different types of drinks introduced to the market over ...
An energy drink is a type of functional beverage ... ingredients in energy drinks provide further benefits, even though the drinks are frequently advertised in a way ...
Functional mushrooms are having a moment. We rounded up 10 adaptogenic coffees, teas, hot chocolates, and ready-to-drink beverages that should be on your radar.
Alcoholic drinks create the sensation of warmth because they cause blood vessels to dilate and stimulate nerve endings near the surface of the skin with an influx of warm blood. This can actually result in making the core body temperature lower, as it allows for easier heat exchange with a cold external environment.