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Guinness Bitter, an English-style bitter beer: 4.4% ABV. Guinness Extra Smooth, a smoother stout sold in Ghana, Cameroon and Nigeria: 5.5% ABV. Malta Guinness, a non-alcoholic sweet drink, produced in Nigeria and exported to the UK, East Africa, and Malaysia. Guinness Zero ABV, a non-alcoholic beverage sold in Indonesia. [62]
In the closing stages, Guinness' stock rose 25 per cent — which was unusual, since the stock of the acquiring company usually falls in a takeover situation. Guinness paid several people and institutions, most notably American arbitrageur Ivan Boesky, about US$38 million to buy US$300 million worth of Guinness stock. The effect was to increase ...
Over four million hectolitres of the beer were sold in Africa in 2011, where Diageo intend to grow the product into the continent's highest selling beer. [5] Guinness Flavour Extract, a dehydrated, hopped wort extract made from barley malt and roasted barley, is used for overseas production of the stout. The syrup is shipped from Ireland, where ...
Guinness was the top-imported beer in the US across the past 12 months ending in October, according to Nielsen. In Europe, Guinness 0.0, a nonalcoholic version of stout, saw net sales double in ...
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Diageo is now a powerhouse, generating over $20 billion in sales globally and ranked #155 on the Fortune 500 Europe list. It's also home to 13 billionaire drink brands.
The beer was heavily promoted with a multi-million pound advertising campaign in 2016, including adverts on YouTube and other social media websites. [2] [10] Partly as a result of strong sales of Hop House 13, sales of Guinness products in Europe increased by 2%. [11] [12] In 2019, Diageo announced the beer would be sold in South Korea. [4]
By 1961 a consortium of brewers, Courage, Scottish & Newcastle, Bass, Mitchells & Butlers and Guinness, grouped together as Harp Lager Ltd to brew and market the beer. [4] [5] Courage's Alton Brewery was rebuilt to produce the lager in Great Britain. [2] By 1964, the product was being sold on draught and led in its category for sales.
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