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  2. Event marketing - Wikipedia

    en.wikipedia.org/wiki/Event_marketing

    Event marketing can also function purely as a business-to-business (B2B) opportunity, whereby experiential emotions are not a factor in the event, but rather, the event serves as an opportunity to make business contacts and network with customers. The American Marketing Association (AMA) defines marketing as "Marketing is the activity, set of ...

  3. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Sponsorship of an event, contest or race is a way to generate publicity. [4] Guerrilla marketing tactics are unconventional ways to bring attention to an idea, product or service, such as by using graffiti, sticker bombing, posting flyers, using flash mobs, doing viral marketing campaigns, or other methods using the Internet in unexpected ways. [1]

  4. Event management - Wikipedia

    en.wikipedia.org/wiki/Event_management

    Event planner Wedding at a vineyard. Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.

  5. How to Create a Content Marketing Plan for Your Business - AOL

    www.aol.com/create-content-marketing-plan...

    And if you want help coming up with ideas, content marketing is the answer. Content marketing is a strategic marketing approach – a focused and deliberate process. ... Why your brand should have ...

  6. 27 creative marriage proposal ideas, according to wedding ...

    www.aol.com/news/marriage-proposal-ideas-both...

    Showing that you took the time to present the question in a meaningful way is a beautiful start,” says Alicia Mae, founder and principal planner, ILE Events based in Summit, New Jersey.

  7. Corporate entertainment - Wikipedia

    en.wikipedia.org/wiki/Corporate_entertainment

    Awards or gala events, usually the last event in a series of meetings, can make use of many options, from celebrity entertainers to exciting bands providing dance music or other options that will leave the attendees with a feeling of excitement and looking forward to the next meeting. There are many different types of corporate entertainment.

  8. Engagement marketing - Wikipedia

    en.wikipedia.org/wiki/Engagement_marketing

    Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.

  9. Party plan - Wikipedia

    en.wikipedia.org/wiki/Party_plan

    The party plan is a method of marketing products by hosting what is presented as a social event at which products will be offered for sale. It is a form of direct selling.The primary system for generating sales leads for home party plan sales is the home party itself: the salesperson uses the home party business model as a source for future business by asking attendees if they would like to ...

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