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Robert K. Merton describes "role set" as the "complement of social relationships in which persons are involved because they occupy a particular social status." [2] For instance, the role of a doctor has a role set comprising colleagues, nurses, patients, hospital administrators, etc. The term "role set" was coined by Merton in 1957.
A role (also rôle or social role) is a set of connected behaviors, rights, obligations, beliefs, and norms as conceptualized by people in a social situation. It is an expected or free or continuously changing behavior and may have a given individual social status or social position.
An example of a status set. A status set is a collection of social statuses that an individual holds. A person may have status of a daughter, wife, mother, student, worker, church member and a citizen. The term "status set" was coined by Robert K. Merton in 1957. He made a clear distinction between a "role set" and a "status set". [1]
Role theory is a concept in sociology and in social psychology that considers most of everyday activity to be the acting-out of socially defined categories (e.g., mother, manager, teacher). Each role is a set of rights, duties, expectations, norms, and behaviors that a person has to face and fulfill. [1]
The term role model is credited to sociologist Robert K. Merton, [2] [3] who hypothesized that individuals compare themselves with reference groups of people who occupy the social role to which the individual aspires, [4] an example of which is the way young fans may idolize and imitate professional athletes or entertainment artists.
More than other aspects of the status set, the master status affects how the individual behaves and how others behave with respect to them. [citation needed] For example, conversation analysis shows that men tend to interrupt during conversation much more than women. It also shows that men and women are on average treated differently when they ...
Many advertising campaigns and public information slogans use the technique to create a catchy, memorable way of displaying information. In marketing theory, American advertising and sales pioneer E. St. Elmo Lewis laid out his three chief copywriting principles, which he felt were crucial for effective advertising:
Ascribed status plays an important role in societies because it can provide the members with a defined and unified identity. No matter where an individual's ascribed status may place him or her in the social hierarchy, most has a set of roles and expectations that are directly linked to each ascribed status and thus, provides a social personality.