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2. File:Wikimedia Brand Strategy 2020.pdf - Wikipedia

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3. Template:Brand Management - Wikipedia

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4. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

5. Product requirements document - Wikipedia

   en.wikipedia.org/wiki/Product_requirements_document

   Evaluation plan and performance metrics Not all PRDs have all of these components. In particular, PRDs for other types of products (manufactured goods, etc.) will eliminate the software-specific elements from the list above, and may add in additional elements that pertain to their domain, e.g. manufacturing requirements.

6. Marketing activation - Wikipedia

   en.wikipedia.org/wiki/Marketing_activation

   Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.

7. AOL Mail

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