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  2. Complexity management - Wikipedia

    en.wikipedia.org/wiki/Complexity_management

    Complexity management is a business methodology that deals with the analysis and optimization of complexity in enterprises. Effective complexity management is based on four pillars: alignment with the overall strategy of the company, transparency over all costs and benefits of complexity, identifying the optimization benefits, related measures and managing the trade-offs between parts of the ...

  3. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

  4. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating itself along dimensions valued by customers to command a higher price.

  5. Price optimization - Wikipedia

    en.wikipedia.org/wiki/Price_optimization

    Price optimization is the use of mathematical analysis by a company to determine how customers will respond to different prices for its products and services through different channels. [1] It is also used to determine the prices that the company determines will best meet its objectives such as maximizing operating profit . [ 1 ]

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    Strategic management tools. In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates.

  8. Woman accused of stowing away on flight from NY to Paris ...

    www.aol.com/news/woman-accused-stowing-away...

    The woman accused of stowing away on a Delta flight from New York to Paris was arrested again, this time while reportedly trying to get into Canada.

  9. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Cost plus pricing is a cost-based method for setting the prices of goods and services. Under this approach, the direct material cost, direct labor cost, and overhead costs for a product are added up and added to a markup percentage (to create a profit margin) in order to derive the price of the product.