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The most popular variant of the Think Small advertisement features a bare background, with only the VW Beetle in view to shift the reader's focus to the vehicle immediately. Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone.
The Volkswagen Beetle, officially the Volkswagen Type 1, [a] is a small family car produced by the German company Volkswagen from ... commercial vehicle market ...
Because Volkswagen's advertising budget in 1960 was only $800,000, [3] DDB’s bare-bones, black-and-white approach, coupled with a projected common theme of irreverence and humor, fit Wolfsburg's needs well. Each Volkswagen ad was designed to be so complete that it could stand alone as a viable advertisement, even without addressing all ...
The once hugely popular design is at serious risk of extinction. But in Mexico, where the last Beetle rolled off the production line at Volkswagen’s flagship factory in Puebla in 2003, the ...
Volkswagen, the core brand of Volkswagen Group produces various models since its inception, ranging from passenger vehicles and commercial vehicles. It also consists of global products and regional products, specifically for large markets including Europe, China and Latin America.
TRATON SE: 89.7% ownership — Formerly Volkswagen Truck and Bus, TRATON is the holding company for Volkswagen Group's heavy commercial vehicle operations. [99] MAN Truck & Bus SE: 100% ownership — Transferred to TRATON SE after it merged with MAN SE in August 2021.
Volkswagen Commercial Vehicles is a marque, not a legal entity. Its activities are within Volkswagen's Commercial Vehicles Business Area, which also includes the activities of the Scania and MAN marques. The Scania and MAN marques are managed by Traton. Accordingly, Volkswagen Commercial Vehicles is an associate partner of Traton.
The Volkswagen New Beetle is a compact car introduced by Volkswagen in 1997, drawing heavy inspiration from the exterior design of the original Beetle. Unlike the original Beetle, the New Beetle has its engine in the front, driving the front wheels, with luggage storage in the rear. It received a facelift in 2005 and was in production until ...
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