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From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category. Line extension occurs when the company lengthens its ...
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The company received $33 billion in debtor-in-possession financing to complete the process. [5] GM filed for Chapter 11 reorganization in the Manhattan New York federal bankruptcy court on June 1, 2009, at approximately 8:00 am EDT. June 1, 2009, was the deadline to supply an acceptable viability plan to the U.S. Treasury.
Taryn Burke is a personal trainer and mental health counselor. Here, she shares her experience completing 75 Hard, the program she followed, and share top tips.
The NFL playoffs are nearly in sight and the heat is on for some teams still in the fight to make the postseason.. Week 15 saw the number of teams that have qualified for the playoffs increase to ...
You should read the fine print: Make sure that you understand all the details of your agreement with an adjuster before signing a contract. In particular, it’s important to understand their ...
Since the reintroduction of WWE's brand extension in 2016, performers are assigned to one of two primary "main roster" brands: Raw and SmackDown. A third brand, NXT, had originally been designated as a developmental brand for the main roster. In 2019 it was elevated to the third main roster brand.