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  2. Social exchange theory - Wikipedia

    en.wikipedia.org/wiki/Social_exchange_theory

    The theory places relationships in a linear structure, when some relationships might skip steps or go backwards in terms of intimacy. Russell Cropanzano and Marie S. Mitchell discuss how one of the major issues within the social exchange theory is the lack of information within studies on the various exchange rules. [ 46 ]

  3. Communication accommodation theory - Wikipedia

    en.wikipedia.org/wiki/Communication...

    The Social Exchange Theory is a theory that looks at how people evaluate their relationships. Throughout the process of evaluating relationships, individuals want to feel as if they are receiving more from the relationship than they are expending within the relationship.

  4. Expectancy violations theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy_violations_theory

    Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.

  5. Self-evaluation maintenance theory - Wikipedia

    en.wikipedia.org/wiki/Self-evaluation...

    Self-evaluation maintenance (SEM) concerns discrepancies between two people in a relationship. The theory posits an individual will maintain as well as enhance their self-esteem via a social comparison to another individual. [1] Self-evaluation refers to the self-perceived social ranking one has towards themselves. It is the continuous process ...

  6. Dating - Wikipedia

    en.wikipedia.org/wiki/Dating

    Dating is a stage of romantic relationships in which two individuals regularly engage in activity together, most often with the intention of evaluating each other's suitability as a partner in a future intimate relationship. It falls into the category of courtship, consisting of social events carried out by the couple either alone or with others.

  7. Social comparison theory - Wikipedia

    en.wikipedia.org/wiki/Social_comparison_theory

    The theory explains how individuals evaluate their opinions and abilities by comparing themselves to others to reduce uncertainty in these domains and learn how to define the self. Comparing oneself to others socially is a form of measurement and self-assessment to identify where an individual stands according to their own set of standards and ...

  8. Intimate relationship - Wikipedia

    en.wikipedia.org/wiki/Intimate_relationship

    An intimate relationship is an interpersonal relationship that involves emotional or physical closeness between people and may include sexual intimacy and feelings of romance or love. [1] Intimate relationships are interdependent, and the members of the relationship mutually influence each other. [2]

  9. Link analysis - Wikipedia

    en.wikipedia.org/wiki/Link_analysis

    Relationships may be identified among various types of nodes, including organizations, people and transactions. Link analysis has been used for investigation of criminal activity ( fraud , counterterrorism , and intelligence ), computer security analysis , search engine optimization , market research , medical research , and art.