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The new badge featured a more naturalistic non-heraldic lion, in white and not blue, standing over the C.F.C. initials. This lasted for the next 19 years, with some modifications such as the use of different colours, including red from 1987 to 1995, and yellow from 1995 until 1999, before the white returned. [128]
Chelsea have revealed their third kit for the 2023-24 season. "With the eras now harmonised and brought forward to today, a black trim and wolf grey pattern completes the new third kit," a club ...
The title-holder logo worn by Chelsea in the 2012–13 season; the same design was used until 2020–21. The original design for the title-holder badge featured two of the interconnecting stars of the competition's star ball logo at the top, with the caption "champions" and the season of triumph in the centre of the badge.
On 7 May 2022, Chelsea confirmed that terms have been agreed for a new ownership group to acquire the club. The group which later known as BlueCo was led by Todd Boehly , chairman and CEO of Eldridge Industries , and Clearlake Capital , it also included Hansjörg Wyss , founder of the Wyss Foundation, and Mark Walter , co-founder and CEO of ...
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The club has a policy of adding a star to their badge since 1970 for each title won ever (except during 2007–2009, when a design with only three stars was used for each Intercontinental Cup won); however, the version of the club badge on the shirts provided by kit manufacturer Nike remains on 52 stars as of 2019. Quilmes AC Argentina
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