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The book covers the basics of marketing strategy, and marketing tactics such as referral marketing, direct mail and email marketing, and Internet marketing. The book was reviewed positively by Small Business Trends and won the organization’s “2016 Small Business Book Award”. [9] [10] In 2016, Singleton co-wrote and co-published SEO for ...
The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. [5] It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 [6] CIO Insight, as one of the Top 10 Business-Tech Books of 2008 [7] and one of 10 Insightful Web 2.0 Books [8]
Scott initially released the book as a free, ungated e-book. It was subsequently published as a traditional printed book. [8] Scott summarizes the book's content marketing theme as "You are what you publish online." [9] The content should be about what audience cares about, not directly about the product itself. "Nobody cares about your product ...
Pages in category "Marketing books" The following 20 pages are in this category, out of 20 total. This list may not reflect recent changes. B. The Big Moo;
Passive income ideas for beginners High-yield savings account. A high-yield savings account can be an easy way to get an extra boost on your savings beyond what you’d receive in a typical ...
Topping our list of best books for beginner real estate investors, this book by Brandon Turner and Josh Dorkin gives a great overview of the basics of the real estate investing space. This is a ...
The series is now published by John Wiley & Sons, Inc., [2] which acquired Hungry Minds (the new name for IDG Books as of 2000) in early 2001. [3] Various books in the series. Notable For Dummies books include: DOS For Dummies, the first, published in 1991, whose first printing was just 7,500 copies [4] [5]
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition ...
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