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Non-fiction books about advertising (7 P) Pages in category "Marketing books" The following 20 pages are in this category, out of 20 total.
Best books on investing for beginners 1. The Only Investment Guide You’ll Ever Need, by Andrew Tobias. If you are truly just starting out in your investing journey, this book is a great place to ...
Topping our list of best books for beginner real estate investors, this book by Brandon Turner and Josh Dorkin gives a great overview of the basics of the real estate investing space.
For Beginners LLC is a publishing company based in Danbury, Connecticut, that publishes the For Beginners graphic nonfiction series of documentary comic books on complex topics, covering an array of subjects on the college level. Meant to appeal to students and "non-readers", as well as people who wish to broaden their knowledge without ...
Laermer, Richard; Simmons, Mark, Punk Marketing, New York: Harper Collins, 2007. ISBN 978-0-06-115110-1 (Review of the book by Marilyn Scrizzi, in Journal of Consumer Marketing 24(7), 2007) Lears, Jackson, Fables of Abundance: A Cultural History of Advertising in America, Basic Books, 1995, ISBN 0-465-09075-3
Pages in category "Non-fiction books about advertising" The following 7 pages are in this category, out of 7 total. This list may not reflect recent changes. B.
I - Managing an advertising agency is like managing any other creative business. Ogilvy articulates the ten anchors that underpinned the corporate culture of his agency's 497 employees in 1963: they work hard, combine intelligence with intellectual honesty, put passion in what they do, do not suck up to their bosses, are self-confident, do not hire their spouses but future successors who they ...
David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin