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Can't Buy Me Like is a 2013 book by Bob Garfield and Doug Levy (ISBN 978-1591845775). Can't Buy Me Like focuses on demonstrating to marketers how to build meaningful business returns in the Relationship Era by cultivating authentic customer relationships. [1] The book was published in March 2013 by the Penguin Group.
Given that marketing has its roots in economics, it shares many foundation concepts with that discipline. Most practicing marketers will have a working knowledge of basic economic concepts and theories. Competitive advantages & comparative advantages. Businesses seek to compete by achieving competitive advantages or comparative advantages.
A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
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Découvertes Gallimard, a similar series in French of introductory books written by experts, started in 1986, noted for its fine illustration. Some titles are translated in other languages. For Dummies, a series of instructional reference books and beginners guides with a focus on the practical aspects or application of various topics.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
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