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Cheez Whiz is a brand of processed cheese sauce and spread produced by Kraft Foods.It was developed by a team led by food scientist Edwin Traisman (1915–2007). It was first sold in 1952, and, with some changes in formulation, continues to be in production today.
On March 31, 1921, Green introduced Cheez-It crackers, commonly called Cheez-Its, as a new product. The company marketed the cracker as a "baked rarebit", a reference to a dish of melted cheese over toast. On May 23, 1921, the first Cheez-It logo was submitted to the United States Patent and Trademark Office. [1] [2] [3] [4]
J.J. Keebler was the original "king elf" in 1969, and was featured in a classroom film about how animated commercials are made, "Show and Sell", with J.J.'s voice performed by Alan Reed, Sr. [31] Ernie Keebler became "head elf" in 1970. [32] White-haired Ernie wears a green jacket, a white shirt with a yellow tie, a red vest, and floppy shoes. [32]
Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals.The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996, [1] which was purchased by Kellogg Company in 2001.
The origin of the dish is not known. Cheese fries have been said to have grown in popularity in the United States after canned cheese products such as Cheez Whiz were introduced in 1952. [1] Don A. Jenkins is said to have invented the chili cheese fry variation at the age of 16, in Tomball, Texas.
Emulsifying agents are made up of amphiphilic molecules that act as an interface to reduce the surface tension between hydrophilic and hydrophobic molecules of the product to result in a uniform cheese spread that does not separate during storage. Cheese proteins that have denatured during processing are reestablished using melting salts. [7]
There is a mention of a race "horse" with the name "Cheese Whiz" in the opening scene of *All Dogs go to Heaven*, with a caption indicating the scene is set in the year 1939 (Note that the present Wikipedia article states that Cheez Whiz dates back to 1952 at the earliest).
The snack was invented after the Second World War by James Marker of Dayton, Ohio, and W. T. Hawkins. [2] The pair were living in Chicago when they discovered a method, by trial and error, of extruding cornmeal, casting it into fingerling shapes, then deep frying it in vegetable shortening and sprinkling it with cheddar cheese .