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For a brand to transcend into "lovemark" territory, it has to be high on both axes at once. Duncan sums up the concept in one sentence: "Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and respect for your brand."
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"Ethan Brand—A Chapter from an Abortive Romance" (originally, "The Unpardonable Sin") is a short story written by Nathaniel Hawthorne in 1850 and first published by Ticknor, Reed, and Fields in 1852 in The Snow-Image, and Other Twice-Told Tales, the author's final collection of short stories. Hawthorne originally planned a lengthy work about ...
The book is said to be "one of the most influential business books of our era". [2] The authors identified two primary objectives for the research published in the book: “to identify underlying characteristics are common to highly visionary companies” and “to effectively communicate findings so that they can influence management”.
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
Story is a sequence of events, which can be true or fictitious, that appear in prose, verse or script, designed to amuse or inform an audience. [1] Story structure is a way to organize the story's elements into a recognizable sequence. It has been shown to influence how the brain organizes information. [2]
High-quality sources include books by reputable publishers, respected newspapers, peer-reviewed scientific and academic journals, and other sources with a reputation for fact-checking and accuracy. This may include some high-quality websites, but excludes personal and company websites, blogs , social media , and any site where the public can ...
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