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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
[1] Davidson went on to be known as "The Logo Lady". [7] In 1995, Nike removed the word "Nike" from the logo; the Swoosh now stands alone as the brand's logo. [11] Davidson retired in 2000, and now engages in hobbies and volunteer work, including weekly duties at the Ronald McDonald House at Legacy Emanuel Hospital & Health Center in Oregon. [1]
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
The Nike swoosh logo at the Mandalay Bay Resort and Casino NFL shop pictured on Feb. 6, 2024. ... the sportswear giant's new leader says. Nike CEO Elliott ... Old Navy's Break a Sweat Sale has ...
Nike introduces the Second Coming, a group of NBA basketball players who best represent the Nike Basketball. Nike introduces AF25, after 25 years of Air Force shoe line. 2009 Nike sells its Nike Bauer hockey equipment division. Nike introduces shoes featuring new Flywire and Lunarlite Foam materials. Flywire is a new technology made up of thin ...
Wilson, one of four active WNBA players with signature deals, will have her signature collection released by Nike in 2025. Nike reveals A'ja Wilson's new signature logo ahead of shoe release Skip ...
Jeff Johnson, Nike's first employee, suggested calling the firm "Nike," named after the Greek winged goddess of victory, [16] and Blue Ribbon Sports was subsequently renamed Nike in 1971. [ 17 ] Nike's " swoosh " logo, now considered one of the most valuable logos in the world, was commissioned for $35 from graphic design student Carolyn ...
He even joked on the podcast about how he once put 60,000 miles on an old Chrysler minivan, driving around to sell shoes in his early years at Nike. Hill's loyalty to the brand isn't just in his ...