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A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects. [1] Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles.
A PDF file is organized using ASCII characters, except for certain elements that may have binary content. The file starts with a header containing a magic number (as a readable string) and the version of the format, for example %PDF-1.7. The format is a subset of a COS ("Carousel" Object Structure) format. [23]
MPEG-1 Layer 3 file without an ID3 tag or with an ID3v1 tag (which is appended at the end of the file) 49 44 33: ID3: 0 mp3 MP3 file with an ID3v2 container 42 4D: BM: 0 bmp dib BMP file, a bitmap format used mostly in the Windows world 43 44 30 30 31: CD001: 0x8001 0x8801 0x9001 iso ISO9660 CD/DVD image file [40] 43 44 30 30 31: CD001: 0x5EAC9 ...
The JPEG standard used for the compression coding in JFIF files does not define which color encoding is to be used for images. JFIF defines the color model to be used: either Y for greyscale, or YCbCr derived from RGB color primaries as defined in CCIR 601 (now known as Rec. ITU-R BT.601), except with a different "full range" scaling of the Y ...
.doc (an abbreviation of "document") is a filename extension used for word processing documents stored on Microsoft's proprietary Microsoft Word Binary File Format; it was the primary format for Microsoft Word until the 2007 version replaced it with Office Open XML.docx files. [4]
As a result, this marketing strategy is constantly changing due to a shifts in cultural, social, economic, environmental and moral demands advertising agencies have to be on high alert for anything that could potentially be offensive. [2] An example of this change is the use of movie stars endorsing popular cigarette brands in movies.
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The most common filename extensions for files employing JPEG compression are .jpg and .jpeg, though .jpe, .jfif and .jif are also used. [46] It is also possible for JPEG data to be embedded in other file types – TIFF encoded files often embed a JPEG image as a thumbnail of the main image; and MP3 files can contain a JPEG of cover art in the ...
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