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  2. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]

  3. RFM (market research) - Wikipedia

    en.wikipedia.org/wiki/RFM_(market_research)

    RFM is a method used for analyzing customer value and segmenting customers which is commonly used in database marketing and direct marketing.It has received particular attention in the retail and professional services industries.

  4. ACSOI - Wikipedia

    en.wikipedia.org/wiki/ACSOI

    ACSOI (Adjusted Consolidated Segment Operating Income) (also called Adjusted CSOI) is a non-GAAP accounting metric. The metric amortizes marketing and acquisition costs over several accounting periods. The "Adjusted" part of the metric increases ("inflates") a company's reported net income in the most recent accounting period.

  5. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.

  6. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  7. Can cold weather make you sick? Your grandma wasn't entirely ...

    www.aol.com/cold-weather-sick-grandma-wasnt...

    For example, think of eating lunch at work in the summer versus the winter. Viruses spread more easily inside, because air flow and turnover is not as fast compared with the outdoors.

  8. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization and customer analytics, e.g., segmentation. Web analytics and optimization of websites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques.

  9. ‘A minefield of its own making’: New investigation of USAA ...

    www.aol.com/finance/minefield-own-making...

    ‘A minefield of its own making’: New investigation of USAA reveals ‘fundamental breakdown’ with repeat compliance issues as profits vanish

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