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  2. IAS 14 - Wikipedia

    en.wikipedia.org/wiki/IAS_14

    IAS 14 Segment Reporting is a former International Accounting Standard that was fully withdrawn in 2009 and superseded by IFRS 8 Operating Segments. IAS 14 set guidelines on disclosing information by business segment in a company's financial statements. [1]

  3. ACSOI - Wikipedia

    en.wikipedia.org/wiki/ACSOI

    ACSOI (Adjusted Consolidated Segment Operating Income) (also called Adjusted CSOI) is a non-GAAP accounting metric. The metric amortizes marketing and acquisition costs over several accounting periods. The "Adjusted" part of the metric increases ("inflates") a company's reported net income in the most recent accounting period.

  4. RFM (market research) - Wikipedia

    en.wikipedia.org/wiki/RFM_(market_research)

    RFM is a method used for analyzing customer value and segmenting customers which is commonly used in database marketing and direct marketing.It has received particular attention in the retail and professional services industries.

  5. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]

  6. Financial statement - Wikipedia

    en.wikipedia.org/wiki/Financial_statement

    Management discussion and analysis or MD&A is an integrated part of a company's annual financial statements. The purpose of the MD&A is to provide a narrative explanation, through the eyes of management, of how an entity has performed in the past, its financial condition, and its future prospects.

  7. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    To support, market segmentation analysis marketers may require access to databases with large sample sizes. A number of commercial companies provide such data which typically includes proprietary software designed to interrogate the data and backed by algorithms that support different types of segmentation approaches.

  8. Read the Transcript of Trump's Person of the Year Interview - AOL

    www.aol.com/read-transcript-trumps-person...

    As an example, they really don't want to see men playing in women's sports. You can have a—and this is one: They don't want to see, as another example, open borders. They want to see people come in.

  9. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization and customer analytics, e.g., segmentation. Web analytics and optimization of websites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques.