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A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 US fl oz serving (1,620 kJ/L), 8 fewer than a regular Budweiser.
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Jill Vaughn (born 1968) was a brewmaster at Anheuser-Busch (now Anheuser-Busch InBev) from 1992 to 2018.She developed and released beers such as Bud Light Lime, Michelob Ultra, Shock Top, Bud Light Platinum, Shock Top, and the Straw-Ber-Rita.
This page was last edited on 12 November 2023, at 19:04 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
Bud Light volumes crashed 29.7%, accelerating from the week earlier's plunge of 29.3%. ... To try and stem the sales weakness, Budweiser offered US consumers in most states a rebate of up to $15 ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
In 2003, Anheuser-Busch released a collection of 20 ads on CD, titled Bud Light Salutes Real Men of Genius, Vol 1, to be sold in the company's online store. Two additional volumes were released soon after. In 2005, a limited edition compilation combined all prior volumes into one release, Bud Light Salutes Real Men of Genius Volumes 1, 2 and 3 ...
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