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Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
Credibility theory is a branch of actuarial mathematics concerned with determining risk premiums. [1] To achieve this, it uses mathematical models in an effort to forecast the ( expected ) number of insurance claims based on past observations.
In credibility theory, a branch of study in actuarial science, the Bühlmann model is a random effects model (or "variance components model" or hierarchical linear model) used to determine the appropriate premium for a group of insurance contracts. The model is named after Hans Bühlmann who first published a description in 1967.
A reliable source is one that presents a well-reasoned theory or argument supported by strong evidence. Reliable sources include scholarly, peer-reviewed articles or books written by researchers for students and researchers, which can be found in academic databases and search engines like JSTOR and Google Scholar.
Mike Caulfield, who has criticized some uses of the CRAAP test in information literacy, [10] has emphasized an alternative approach using step-by-step heuristics that can be summarized by the acronym SIFT: "Stop; Investigate the source; Find better coverage; Trace claims, quotes, and media to the original context". [11] [12]
Although a source may be biased, it may be reliable in the specific context. When dealing with a potentially biased source, editors should consider whether the source meets the normal requirements for reliable sources, such as editorial control, a reputation for fact-checking, and the level of independence from the topic the source is covering.
Source criticism (or information evaluation) is the process of evaluating an information source, i.e.: a document, a person, a speech, a fingerprint, a photo, an observation, or anything used in order to obtain knowledge. In relation to a given purpose, a given information source may be more or less valid, reliable or relevant.