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In 1993, Coca-Cola re-entered the market, and the three companies competed intensely. Later in the year, Coca-Cola bought the Parle-owned drinks Gold Spot, Limca and Thums Up for $60 million (equivalent to $90 million in 2023). When these were sold to Coca-Cola, Thums Up had a market share of 85 percent in India. [10]
In 1993, Parle Bisleri sold Gold Spot along with Thums Up, Limca, Citra and Maaza to The Coca-Cola Company, which had just relaunched in the Indian market, reportedly for $40 million. [2] In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market in order to re-make space for Coca-Cola's Fanta brand. [3]
Coca-Cola. Caffeine Free Coca-Cola; Coca-Cola Black Cherry Vanilla; ... Thums Up; Vault (discontinued in 2011) Vault Red Blitz (discontinued in 2011) PepsiCo
Coca-Cola, which owns a massive portfolio of well-known beverages, is a slower-growing market leader. But over the past 12 months, Celsius' stock price plummeted 40% as Coca-Cola's stock price ...
More than 100 years ago, a product was born that would change the beverage landscape forever. Dr. John Stith Pemberton created the syrup used for Coca-Cola and carried a jug of it down to a local ...
Coca-Cola brand soft drinks are an American icon, from the fuzzy polar bear that serves as the company mascot to the 1971 "I'd Like To Buy the World a Coke" ad campaign. Atlanta, the birthplace of...
Coca-Cola is the best-selling soft drink in most countries, and was recognized as the number one global brand in 2010. [123] While the Middle East is one of the few regions in the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% market share (to Pepsi's 75%) and had double-digit growth in 2003. [124]
Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. [2] [3] At the time of sale, the Parle brands together had a 60% market share in the aerated water industry. [4] The brand was strong in South India. [5]