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[42] [43] Communication is another major area that has grown due to modernization. Communication industries have enabled capitalism to spread throughout the world. Telephony, television broadcasts, news services and online service providers have played a crucial part in globalization.
Daniel Lerner (1917–1980) [1] was an American scholar and writer known for his studies on modernization theory.Lerner's study of Balgat Turkey played a critical role in shaping American ideas about the use of mass media and US cultural products to promote economic and social development in post-colonial nations.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
The cultural approach to organizing views organizations through a cultural lens, looking at both organizational culture and cultural influences and impacts on organizing. [20] Scholars of cultural organizational communication attempt to identify the value and attributes of strong organizational culture in order to understand its effects on ...
In their private capacities, they can form research and development outfits or "think tanks" whose services may be availed of by government agencies. Indeed, now is a fortuitous time for policy engagement in development communication. [81] Culture, politics, economics and technology have an impact on policy decisions.
Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. [1] Cultural communication can also be referred to as intercultural communication and cross-cultural communication .
Modernisation refers to a model of a progressive transition from a "pre-modern" or "traditional" to a "modern" society. [1]The theory particularly focuses on the internal factors of a country while assuming that, with assistance, traditional or pre-modern countries can be brought to development in the same manner which more developed countries have.
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.