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The name Carrotmob is derived from the carrot and stick idiom, [11] which refers to a policy of offering a combination of rewards (carrots) and punishment (sticks) to induce behavior. Many traditional forms of consumer activism, such as boycotts and protests, rely on the "stick" method of attacking businesses.
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Carrot and stick is a metaphor relating to reward and punishment. Carrot and stick may also refer to: "Carrot and Stick", an episode of Better Call Saul; Carrots and Sticks, a 2019 album by Bish; Carrots and Sticks, a book by Ian Ayres
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