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Joe Cross (born 30 May 1966) is an Australian entrepreneur, author, filmmaker, and plant-based diet advocate who promotes juicing. [1] [2] [3] He is most known for his documentary Fat, Sick & Nearly Dead in which he tells the story of his 60-day juice fast. He is the founder and CEO of Reboot with Joe, a health and lifestyle brand.
Fat, Sick and Nearly Dead is a 2010 American documentary film which follows the 60-day journey of Australian Joe Cross across the United States as he follows a juice fast to regain his health under the care of Joel Fuhrman, Nutrition Research Foundation's Director of Research.
A review of The 4-Hour Body in WebMD was skeptical of the diet, quoting Barry Sears (creator of the Zone diet): "Skip the 4-hour body and opt for a 24-hour-365-day-a-year body, because you need a plan that makes sense that you can live with." [3] In the same article, Michael Aziz (creator of the Perfect 10 Diet) claims the cheat day is ...
Each cycle involves five days following the plant-based diet—high in unsaturated fats and low in protein, calories, and carbohydrates—and 25 days of your typical eating habits.
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[24] [25] It was later published in the UK and Australia by Michael Mosley through the 2012 BBC documentary Eat, Fast and Live Longer (where he learned about the 5:2 diet from Mark Mattson). [25] [26] It also became common in Australia. [27] [28] [29] Periodic fasting or whole-day fasting involves intermittent periods of water fasting longer ...
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