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The ELM discusses the two routes as "central" route processing and "peripheral" route processing. ELM's central processing has been likened to systematic processing in HSM, while peripheral processing is similar to HSM's heuristic processing. These two routes of processing define related theories behind attitude change.
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
The sensory nervous system is a part of the nervous system responsible for processing sensory information. A sensory system consists of sensory neurons (including the sensory receptor cells), neural pathways, and parts of the brain involved in sensory perception and interoception.
Process tracing methods in psychology are defined as observations which are made before the participant has come to a decision. These observations are used to present us with information regarding the psychological processes occurring within a participant, while they are weighing their choices. [ 1 ]
An example of how persuasion plays a role in heuristic processing can be explained through the heuristic-systematic model. [108] This explains how there are often two ways we are able to process information from persuasive messages, one being heuristically and the other systematically.
In cognitive psychology, information processing is an approach to the goal of understanding human thinking that treats cognition as essentially computational in nature, with the mind being the software and the brain being the hardware. [1]
The lexical route is the process whereby skilled readers can recognize known words by sight alone, through a "dictionary" lookup procedure. [ 1 ] [ 4 ] According to this model, every word a reader has learned is represented in a mental database of words and their pronunciations that resembles a dictionary, or internal lexicon.
Specificity of processing describes the increased recall value of a stimulus when presented in the method with which it was inputted. For example, auditory stimuli (spoken words and sounds) have the highest recall value when spoken, and visual stimuli have the highest recall value when a subject is presented with images. [6]