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In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
From Martha Stewart break-dancing to Jeremy Strong submerged in coffee, Super Bowl LIX's commercials were a star-studded affair. More than 50 brands advertised during the game between the Kansas ...
Glittering generalities Glittering generalities are emotionally appealing words that are applied to a product or idea, but present no concrete argument or analysis. This technique has also been referred to as the PT Barnum effect. (e.g., the advertising campaign slogan "Ford has a better idea!") Guilt by association or Reductio ad Hitlerum
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Jacques Ellul, Propaganda: The Formation of Men's Attitudes. Trans. Konrad Kellen & Jean Lerner. New York: Knopf, 1965. New York: Random House/ Vintage 1973; The Techniques of Propaganda; Defining Propaganda II; Media's Use of Propaganda to Persuade People's Attitude, Beliefs and Behaviors Archived 2020-10-06 at the Wayback Machine
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The comic book's cover forms the basis of the cover of the 2001 book Red Scared!: The Commie Menace in Propaganda and Popular Culture. [6] "Commie Plot Comics", a comic satirizing Is This Tomorrow and similar works, was published in National Lampoon in 1972. [7] Is This Tomorrow remains in print in the 2000s. [8] [9]