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In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
Glittering generalities Glittering generalities are emotionally appealing words that are applied to a product or idea, but present no concrete argument or analysis. This technique has also been referred to as the PT Barnum effect. (e.g., the advertising campaign slogan "Ford has a better idea!") Guilt by association or Reductio ad Hitlerum
Public reading of the anti-Semitic newspaper Der Stürmer, Worms, Nazi Germany, 1935. Propaganda is a form of persuasion that is often used in media to further some sort of agenda, such as a personal, political, or business agenda, by evoking an emotional or obligable response from the audience. [1]
James Montgomery Flagg’s famous “Uncle Sam” propaganda poster, made during World War I. Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational ...
NBCUniversal plans to highlight NBC’s 100 th anniversary during the industry’s next “upfront” ad-sales cycle, when TV networks try to sell the bulk of their commercial inventory. A new ...
Propaganda is commonly created by governments, but some forms of mass communication created by other influential organizations can be considered propaganda. As opposed to impartially providing information, propaganda, in its most basic sense, presents information primarily to influence an audience.
From Martha Stewart break-dancing to Jeremy Strong submerged in coffee, Super Bowl LIX's commercials were a star-studded affair. More than 50 brands advertised during the game between the Kansas ...
In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event. While traditional public relations and advertising may manage their presentation of facts, "spin" often implies the use of disingenuous, deceptive, and manipulative tactics. [1]