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Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. [ 1 ] [ 2 ] It is an attempt to convince potential customers to purchase the salesperson's product or service.
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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
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The following is an excerpt from a script used by the UK Labour Party in the buildup to a general election for telephone canvassing: Hello, can I speak to (voter's name) please? Hello (voter's name) my name is (name). I'm calling on behalf of (MP/parliamentary spokesperson). I'm calling to find out your views on the Labour government's priorities.
Spencerian script was developed in 1840 and began soon after to be taught in the school Spencer established specifically for that purpose, in doing so replacing a form of Copperplate script, English roundhand, which was the most prominent script being taught in America. He quickly turned out graduates who left his school to start replicas of it ...
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