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It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...
Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience." [ 2 ] This implies that the audience of mass communication is mostly made up of different cultures and behavior and belief systems .
With these new variables added to research, it was difficult to isolate media influence that resulted in any media effects to an audience's cognition, attitude, and behavior. As Berelson (1959) summed up in a widely quoted conclusion: "Some kinds of communication on some kinds of issues have brought to the attention of some kinds of people ...
The audience memory curve is important when planning effective corporate communication. The audience memory curve is a principle that relates to the amount of information a person is able to retain and remember from a presentation depending on the time that the information is presented.
The audience motivations they were able to identify helped lay the groundwork for their research in 1972 and eventually uses and gratifications theory. [17] McQuail, Blumler and Joseph Brown suggested that the uses of different types of media could be grouped into 4 categories: diversion, personal relationships, personal identity, surveillance ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 7 March 2025. Transmission of information For other uses, see Communication (disambiguation). "Communicate" redirects here. For other uses, see Communicate (disambiguation). There are many forms of communication, including human linguistic communication using sounds, sign language, and writing as well as ...
Persuasion in communication is another term for influential, or influence, in communication. Persuasion is a process of communication to influence a person or audience on cognitive, affective, and behavioral information. [10] See also Suggestion Theory and how it relates to persuasion in communication and media effects research by Patrick R ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.