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  2. Rule of three (writing) - Wikipedia

    en.wikipedia.org/wiki/Rule_of_three_(writing)

    In the case of the rule of threes, tension is built with the first two items in the pattern and then released with the final item, which should be the funniest of the three. Most triples are short in length, often only two or three sentences, but the rule can also be implemented effectively at longer length as long as base formula is still ...

  3. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    According to F. G. Coolsen, "Lewis developed his discussion of copy principles on the formula that good copy should attract attention, awaken interest, and create conviction." [ 23 ] In fact, the formula with three steps appeared anonymously in the February 9, 1898, issue of Printers' Ink: "The mission of an advertisement is to sell goods.

  4. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  5. Content writing services - Wikipedia

    en.wikipedia.org/wiki/Content_writing_services

    CopywritingCopywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  6. List of equations - Wikipedia

    en.wikipedia.org/wiki/List_of_equations

    Kirchhoff's diffraction formula; Klein–Gordon equation; Korteweg–de Vries equation; Landau–Lifshitz–Gilbert equation; Lane–Emden equation; Langevin equation; Levy–Mises equations; Lindblad equation; Lorentz equation; Maxwell's equations; Maxwell's relations; Newton's laws of motion; Navier–Stokes equations; Reynolds-averaged ...

  7. Copy (publishing) - Wikipedia

    en.wikipedia.org/wiki/Copy_(publishing)

    Copywriting – Writing text for the purpose of advertising or marketing; Copy editing – Improving the formatting, style, and accuracy of text; Hard copy – Paper or other physical form of information; Publishing – Production and distribution of media

  8. Copy editing - Wikipedia

    en.wikipedia.org/wiki/Copy_editing

    Example of non-professional copy editing in progress [1]. Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ("copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style, and accuracy.

  9. Coleman–Liau index - Wikipedia

    en.wikipedia.org/wiki/Coleman–Liau_index

    The Coleman–Liau index is a readability test designed by Meri Coleman and T. L. Liau to gauge the understandability of a text. Like the Flesch–Kincaid Grade Level, Gunning fog index, SMOG index, and Automated Readability Index, its output approximates the U.S. grade level thought necessary to comprehend the text.