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A lemon-mint Elf Bar branded as EBCreate. Unlike the Juul, which gained popularity throughout the late 2010s, Elf Bars have a colorful appearance.Many of them have fruity flavors like piña colada, strawberry mango, and lemon mint, and in 2023, the New York Times called Elf Bar the "vape du jour." [8] The aesthetic has been mimicked by similar products, such as Flum Pebble, Juicy Bar, Air Bar ...
Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes. [1] In the 2010s, large tobacco businesses accelerated their marketing spending on vape products, [2] [3] similar to the strategies traditional cigarette companies used in the 1950s and 1960s.
Elfbar told the ASA that 70% of people threw away their single-use vapes because they did not know they were recyclable, and the aim of the ad was to encourage consumers to engage with recycling.
Therapeutic vapes with a nicotine concentration of 20 mg/mL or less are available from a pharmacy to anyone 18 years or older subject to a pharmacists approval. Therapeutic vapes with a nicotine concentration greater than 20 mg/mL or for anyone under 18 require a prescription. [168] Australia is developing regulations on e-cigarettes. [169]
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[6] [7] [54] [53] Many people vape because they believe vaping is safer than smoking. [55] [56] [57] The wide choice of flavors and lower price compared to cigarettes are also important factors. [58] Other motivations include reduced odor and fewer stains. [59] E-cigarettes also appeal to technophiles who enjoy customizing their devices. [59]
In August 2018, Juul introduced its products in Canada, starting with an online launch before introducing them to vape shops, gas stations, and convenience stores in early September. [3] Juul launched in Russia in late-2018 [136] and launched in South Korea and Ireland in May 2019. [137] [138] Juul launched in Ukraine in June 2019. [139]
[129] [81] A 2017 review added 1,3-butanediol, 1,3-propanediol, ethylene and diethylene glycol, safrole, ethyl vanillin, and α-thujone to the list of ingreidents. [130] Caffeinated e-liquids typically contain considerably less caffeine than dietary products. [131] E-liquids are available with vitamins or cannabis flavors. [63]