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Content curation. Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value through the process of selecting, organizing, and looking after the items in a collection or exhibition. [1] Services or people that implement content curation are called ...
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.
Algorithmic curation, curation using computer algorithms; Content curation, the collection and sorting of information; Data curation, management activities required to maintain research data; Digital curation, the preservation and maintenance of digital assets; Evidence management, the indexing and cataloguing of evidence related to an event
Aric Rindfleisch and Matt O'Hern define customer co-creation in digital marketing as "a collaborative NPD (new product development) activity in which customers actively contribute and/or select the content of a new product offering" and state that, like all NPD processes, it consists of two steps, namely contribution (of content) and selection (of the best contributions).
One example of this modern content exist within Instagram, which is a photo and video sharing app that enables produsers to both post images which is then shared to either the public or selected users, as well as save/screenshot, remake and repost other users content. An example of this within the app is signified by what is called "memes ...
Editorialization involves the process of content curation. If « curation is the action of a specific individual or defined group, […] editorialization refers to the ways this action is shaped by the characteristics of the digital environment. [15] »
Algorithmic curation is the selection of online media by recommendation algorithms and personalized searches. Examples include search engine and social media products [ 1 ] such as the Twitter feed , Facebook 's News Feed , and the Google Personalized Search .