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  2. Why McDonald’s Is Switching to Fresh Beef - AOL

    www.aol.com/why-mcdonald-switching-fresh-beef...

    And one of the reasons for that is Wendy’s brutal marketing campaign highlighting its use of fresh beef versus McDonald’s. (“The iceberg that sank the Titanic was frozen, too,” one ad stated.)

  3. 13 Mind-Blowing Things You Didn't Know About McDonald's - AOL

    www.aol.com/13-mind-blowing-things-didnt...

    McDonald's is the most well-known fast food restaurant in the country, if not the world. There's no mistaking its golden arches, creamy McFlurries, or iconic Big Mac.While you might think you know ...

  4. Could Eating at McDonald's Actually Be Good for You? - AOL

    www.aol.com/news/2013-05-31-could-eating-at...

    First, remember that while Thompson did say he eats at McDonald's "every single day," we can be fairly sure he isn't exclusively eating McDonald's food for breakfast, lunch, and dinner.

  5. List of McDonald's marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_McDonald's...

    Gut, dass es McDonald's gibt (It's good that McDonald's exists) (1982–1987) Der Platz, wo Du gern bist, weil man gut isst (The place where you like to be because you eat well) (1987–1991) McDonald's ist einfach gut (McDonald's is simply good) (1991–1999) Every time a good time (1999–2003) Ich liebe es (I'm lovin' it) (2003–present)

  6. QSC&V - Wikipedia

    en.wikipedia.org/wiki/QSC&V

    QSC&H (Quality, Service, Cleanliness & Hospitality) is a corporate motto adopted by McDonald's to describe the company's philosophy for operating restaurants. [1] The motto is codified in the procedures McDonald's uses to evaluate its franchisees .

  7. McDonald's Over the Years: From the 1950s to Today - AOL

    www.aol.com/mcdonalds-over-years-1950s-today...

    Menu Explodes. For years, McDonald’s was known as the place for burgers, fries and shakes. Today, the ever-expanding menu includes hundreds of options with featured favorites including the Big ...

  8. Fast food advertising - Wikipedia

    en.wikipedia.org/wiki/Fast_food_advertising

    In addition, in 1987 McDonald's incorporated a Play Place in their restaurants to further advertise to children, making their restaurants a more appealing environment for children. Additionally, from 1996 to 2006, Disney was an exclusive partner with McDonald's, linking their products together.

  9. As McDonald's Turns to Value Meals, Is Now a Good Time ... - AOL

    www.aol.com/mcdonalds-turns-value-meals-now...

    McDonald's has done a good job navigating through its E.coli scare, keeping the damage to its sales to a minimum. While the effects could continue into Q1, it looks like it should be an overall ...