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The first microbrands debuted in the early to mid-2000s. With the advent of the Internet , brands were able to distribute watches directly to consumers within e-commerce, without taking on the overhead usually associated with luxury goods such as retail locations , marketing budgets, and other associated costs.
A microbrand is a small-scale brand recognized only in a certain geographic location, or by consumers in a specific micromarket or niche market. [1] The majority of microbrands are owned by a microbusiness, though this trend is changing due to the expansion of the Internet and advancement of micromarketing tools.
Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
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Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
With that in mind, Janssen decided to push ahead with its own studies of whether Risperdal affected prolactin levels in children, and what side effects, if any, elevated prolactin might cause. At the same time, the company focused on rounding up respected academics who could aid the cause by touting the results as they came in and make ...
Soon after the meeting to deal with, and put aside, the concerns about the drug’s safety when taken by seniors, it became clearer that serious side effects in children might be an equally significant problem. The Janssen doctors and statisticians now had more complete results from the long-term study of children and adolescents using Risperdal.
Consumer Reports was established in 1936 to advance the Consumer Movement through product testing and advocating for consumer rights. Today the organization employs 500 people to conduct experiments at its laboratories, report the results, do journalism on consumer issues, and present the consumer perspective in policy discussions.