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Captatio benevolentiae (Latin for "winning of goodwill") is a rhetorical technique aimed to capture the goodwill of the audience at the beginning of a speech or appeal. It was practiced by Roman orators, with Cicero considering it one of the pillars of oratory.
Captatio benevolentiae – any literary or oral device that seeks to secure the goodwill of the recipient or hearer, as in a letter or in a discussion. Catachresis – the inexact use of a similar word in place of the proper one to create an unlikely metaphor; for example (from Rhetorica ad Herennium ), "The power of man is short" or "the long ...
Testem benevolentiae nostrae is an apostolic letter written by Pope Leo XIII to Cardinal James Gibbons, Archbishop of Baltimore, dated January 22, 1899.In it, the pope addressed a heresy that he called Americanism and expressed his concern that the Catholic Church in the United States should guard against American values of liberalism and pluralism undermining the doctrine of the Church.
Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic
In rhetoric, an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind.
One definition maintains that certainty is subjective and feeling-based, the other that it is a byproduct of justification. The more commonly accepted definition of rhetoric claims it is synonymous with persuasion. For rhetorical purposes, this definition, like many others, is too broad.
Definition is the concise statement of a person or object's characteristic traits, transition restates a previous statement to set up the presentation of a new one, and correction is the deliberate retraction of a statement in order to replace it with a more fitting one.
Dionysian imitatio is the influential literary method of imitation as formulated by Greek author Dionysius of Halicarnassus in the first century BCE, which conceived it as the rhetorical practice of emulating, adapting, reworking and enriching a source text by an earlier author.