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"Got Milk?" advertising on a barn in Marathon County, Wisconsin. The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners.In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign.
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The commercial was created by advertising agency Goodby, Silverstein & Partners, and initially ran in October 1993 as the first ad in the "Got Milk?" advertising campaign. It was directed by Michael Bay , then a recent film graduate of the Art Center College of Design , [ 4 ] through Propaganda Films . [ 1 ]
The Wisconsin State Farmer reports that some schools are distributing fresh milk to students in plastic pouches after two milk carton plants closed last year. The shortage could last until early ...
A 20-year old ad campaign gets a makeover. The milk industry has been using the advertising tag line "Got Milk" since 1994. Well, that campaign has passed its expiration date. The industry is ...
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